The marketing campaign moodboard below, for example, includes quotes like “you’re doing great” and “I am bold” - clearly sharing a positive and encouraging message. Words can powerfully convey the mood you’re going for - not just through their meaning but also with the way they look. A marketing campaign moodboard template - using words For example, this interior design moodboard highlights wood and stone as important materials - rather than how they should look in context. You can also convey your project’s mood through textures and materials. The color palette complements them - using shades of brown, gray and green.Īltogether, this moodboard helps us focus on the importance of using natural materials and earthy tones - whether we’re choosing furniture, painting walls, or thinking about decorations. Instead, you see plenty of images of wood and stone - and even one of leaves. You could also use images of textures and materials to convey the mood you’re going for.įor example, though the image below shows an interior design moodboard, there are hardly any images of buildings or rooms. An interior design moodboard template - showing materialsīut you don’t have to use situational photos. The photos in this moodboard highlight tropical travel destinations and water sports. Working on a travel product? You could fill your moodboard with photos of the exact travel scenarios you’re trying to focus on. Tip: While all the moodboards in this post separate images from colors, it’s not required! Remember - it’s a collage.